About Us

Amy Bailey
Hello I'm Amy, I have been with Starr Insurance since 1996. I have licenses in both Property/Casualty and Life/Health. I have served as District 7 director for the Independent Insurance Agents of South Dakota. I thoroughly enjoy the daily challenges that insurance can throw at you. Our office prides itself on great customer service and going the extra mile for you, our clients.
To tell you a little about myself I am married with 3 children. My oldest is a police officer for the City of Brookings, my daughter is a nurse and my youngest is a diesel mechanic. As well as being busy at the office, I am also busy at home. I enjoy reading, traveling, and enjoying our beautiful Black Hills. I grew up on a farm in eastern South Dakota and still find myself getting used to how dark it gets over here.
I look forward to meeting you and helping you protect all you've worked for. Peace of mind is a wonderful thing.

Karen Nielsen
Hello. I’m Karen and I have worked at Starr Insurance for 21 years. As an agent, I enjoy all aspects of Property and Casualty Insurance and I am learning the ropes of Life and Health Insurance. I love interacting with different people every day, but above all, I like to help people protect their hard-earned assets. We like to think of ourselves as detectives here. We will find you a solution, even if that is pointing you in the correct direction.
Good service is the foundation of our work ethic here at Starr Insurance.
Living in the southern Black Hills, my family and I love to hike, hunt, rock hunt, shed antler hunt, kayak and garden. We own a few animals too. When winter comes we stay busy with house DIY, improvement projects and cooking as a family. My husband has a few old vehicles that he putters with. Our older children still keep us very busy. Our son graduated from high school last year and is now an electrician in a neighboring town. We still see him quite often. We are so proud of him for all that he has accomplished at such a young age. Our daughter is just finishing her Sophomore year. She is involved in ....well, everything. We have always been so busy attending her events.
I originally come from Scotland so traveling a big part of our lives as well. I come from a beautiful place and live in a beautiful place.
I would be happy to help you protect your portion of this beautiful place!

Micki Reindl
I have been with the Starr Insurance Team for 8 years now. I can work on all things in the office from Home & Auto to Health & Life.
My Husband, Craig and I were both born and raised here in Custer. We live on a little ranchette outside of town with our little family and herd of Cows. Craig sells real estate in the area, for Western Skies Real Estate going on 22 years now. We have 2 grown boys, Dusty (22) and Tony (21) who are out in the world making it go round and one daughter, Elly (12) who is still at home, she loves Volleyball and her Friends. When we can find time away from home we really enjoy traveling, camping, hunting, and fishing.
I look forward to getting to meet you!

Kim Kerkvliet
Hello. I'm Kim Kerkvliet. I am the newest agent here at Starr Insurance and feel truly lucky to work with such a great team!
I grew up in Rapid City working in my family's lumberyard where I eventually met my husband, Joe Kerkvliet. Joe owns Ruby Creek Builders and has been building in the hills for 20 years. We have two beautiful children, Emma who is 11 and JJ who is 5. Emma keeps us busy with her school projects and her passion for ballet, and JJ keeps us on our toes being your ultimate little boy! As a family we enjoy camping, rzr riding, hunting, fishing, anything in the beautiful outdoors.
I look forward to meeting and working with the great people of our community!

Hello, I’m Melanie. I have been with Starr Insurance since October 2024. Customer Service is my passion. I have been in customer service for 28 years. A little about myself. I have been married for 25 years, and my husband, Jared, and I moved from Colorado to the Beautiful Black Hills in May of 2022. We love the location and community here and are so thankful to be blessed to be living here. We have 2 adult children. Our son lives in Rapid City, South Dakota and our daughter lives in Loveland, Colorado. I look forward to meeting you!